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February 28, 2005

Massage's Reputation Improving

According to a study commissioned by Associated Bodywork & Massage Professionals (ABMP) and conducted by Harstad Strategic Research, Inc., the national public opinion research firm in Boulder, CO, massage therapy has an increased popularity and good will among American adults.

"What is striking about the overall survey results is that there are very few detractors, few negative expressions about massage," Benson says.

"The massage therapy profession has worked to legitimize its standing among complementary therapies, distancing itself from out-dated, negative stereotypes. Massage now generally enjoys a receptive, welcoming climate," Benson says.

"In the 2005 telephone survey conducted for ABMP, visitation with massage therapists was posed in a battery amongst other healthcare providers -- which approach often reduces any possible respondent resistance or inclination to provide socially acceptable answers. Respondents were not told at the outset of the interview who commissioned the survey, nor could they have had any clue at the time of this early question that the survey would focus more on massage therapy."

Posted by linda at February 28, 2005 12:53 PM

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