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May 1, 2005

In The Beginning

I was telling a reader about what it was like when I started my massage practice.

When I started out, it was hard. I worked for a salon and did a lot of sitting around for about 4 months. Then I moved in with a natural health clinic. They made a deal with me that I would pay a percentage of each of my massages toward rent every month with the understanding that I would begin paying the full rent after one year. This allowed me to grow my business without going broke.

Honestly, it took about two full years before I was making enough money to support myself. If it hadn't been for my husband, I would have had to work a regular job and build my practice at night. I advertised by going to health fairs and our town's "new comers club" and it did me no good. My practice has built solely through word of mouth. I couldn't afford to advertise in the newspaper, and if I had (according to the lady who mentored me) I would have gotten a lot of the "wrong" kind of business.

One of the things I remember another massage therapist told me before I ever went to school was that whenever you worry about not having enough customers, the business dries up. If you have faith in the work you do and the service you offer, the people will come. It's all about intention--and I've noticed that is true. That doesn't mean that you won't have doubts--just remind yourself to keep the faith. Also, don't sweat the business day to day, week to week. Total your receipts at the end of the month. Chances are you'll have had one really busy week that will make up for the lean week(s) in your month. It will help you keep your perspective.



Posted by linda at May 1, 2005 10:33 AM

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