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May 14, 2005

Survey Reveals Improved Perception Of Massage

A survey conducted by the Associated Bodywork & Massage Professionals (ABMP)has found that 96% of massage recipients had a favorable perception of massage therapists and that the public's perception of massage therapists has improved over the past 10 years.

However, 53% of the overall population surveyed reported that they didn't feel that massage was "necessary," and that there was no "perceived value in receiving one."

"People are interested in hearing what problem you can solve for them and will be more inclined to use your services if you name their specific problem. Uneducated people think of massage only as a tool for relaxation. By telling people that it is useful in treating migraines, chronic shoulder and neck pain, and so forth, you are providing them a solution to what ails them."

Posted by linda at May 14, 2005 10:02 AM

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