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December 19, 2008

Create A Professional Appearance

Massage Magazine gives tips about creating a professional appearance, whether in your treatment and reception area, your attire and hygeine, or in your advertising and communication materials. In my own practice I tried to make my reception area as uncluttered as possible by hanging drapes around my filing cabinets and storage shelf. However, since my desk was right out for everyone to see, it was often impossible to keep an uncluttered first impression, since I actually was doing productive work there.

One place I was able to keep neat and tidy with a warm atmosphere was my practice room. After years of practice, I had a well choreographed sequence of events to guide my clients into the area of my office that was most appealing. The consistency of that routine, along with consistency in my general appearance created trust and security with my clients.

As for advertising, I maintained a boxed in-line ad in the telephone book with my license number clearly displayed (as per state law). Also, any communications that I mailed had a consistent appearance from piece to piece. If money had been no object, it would have been nice to include a color on my mailed pieces that reminded client of my office decor. It may be a little more expensive, but this may be accomplished by choosing paper that is a similar tone to the color of your office walls.

With a little bit of planning, luck, and attention to detail, you can create an appearance of professionalism through consistency, not only by your appearance, but by consistency of your actions, as well.

tags: massage massagetherapy wellness massage therapy bodywork health

Posted by linda at December 19, 2008 9:28 AM