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December 30, 2009
Business Model Based Upon Convenience
Eric Edelman, a New-York-based physical therapist, offers a variety of services at his Norwell, NY physical therapy practice Peak Physical Therapy.
PEAK offers a unique physical therapy model -- it is one of the only private practices to offer PT, orthopedic surgery consultation, massage therapy, personal training and wellness coaching under one roof.
With ever-rising health care costs, Edelman thinks he should make more services available to his patients and consumers. He wants his business to have a good reputation with personalized services, elements that are essential in a competitive business environment.
For massage therapists in states with direct access or customer choice regarding physical therapy services, partnering with a physical therapist may be a good way to grow your practice.
tags: massage massagetherapy wellness massage therapy bodywork health
Posted by linda at December 30, 2009 1:22 PM
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